We need to stop this before it really gets a foothold and they start eating away at market share, and that's much the same with , he told me. Live Stories and Discover are truly the most engaging experiences around. That's one of the things that's caused a major problem for Twitter, for example… I think what's really causing a lot of importance on live is the excitement and engagement around . Additionally, Shin said that Facebook has demonstrated incredible ability to respond to a crisis and has been able to kind of see the problem before it's too late and act on it. result. Facebook has a healthy sense of paranoia and they combine it with a very nimble mentality, Shin said. These guys can switch on a dime and rally the troops and feel like they're moving on to a bigger mission to fight the battle, which gives them a lot of resilience in the market.
Advertising Continue reading below fax list However, while still lags behind when it comes to advertising options, Shin said it could easily incorporate features like comments or reusing live video as assets to advertise. and he only sees these opportunities developing. And, he noted, is in a strong position as a creative platform because it's where brands and marketers have the most engagement with users. now offers the ability to have marketers…sponsored filters…so a user slamming something live in real life can put a branded filter directly on them, Shin said. A brand can be integrated directly into the authoring experience, but if it's just integrated at the editing level, you're not really integrated. You are next to the activity. therefore has an interesting marketing opportunity here with brands integrated into filters and geolocation.
Facebook, on the other hand, offers live commenting, which Shin says is a powerful real-time feature. 'It's a Fast Follower type scenario' At the same time, Jarboe cautioned against getting caught up in the feature of the day and noted that any given platform can pack in identical features during this so-called horse race. Advertising Continue reading below So the real challenge in trying to pick an ultimate winner is figuring out who is putting what kind of to continually update what it offers and ultimately surpass the 'present advantage that someone can have temporarily', he told me. Otherwise, the first engine - Meerkat - would lead the charge. It's not a first-rate scenario. This is a fast follower type scenario. » 'That's why they're terrified of ' Another challenge for Facebook is that while it's good at recommending new content, it's not as good at helping users find older content.