This article introduces common pitfalls from product planning and design, to product operation and optimization, to the career development of bulk sms service product managers, and how to avoid pitfalls, hoping to inspire you. However, Auntie has been a product manager for a long time (8 years), and she has stepped on a lot of pits (that is, she has never come out), and she has heard a lot of pits from others (people are hard to dismantle). To make 2020 better for you guys, here's a product manager's guide to getting out of the pit. Please sit tight and hold your hand, and drive right bulk sms service away. 01 Pixel-level copying of competing products, but the effect is not good Pit Depth: Three stars Xiao A, a product manager of a traffic business, said: There was once a product that was all the rage.
It is said that the revenue was very good. Our team also wanted to taste a little sweetness, so we completely copied a set of product functions. However, after the launch, user growth and retention are very poor. The review found that the reason bulk sms service why competing products are booming is the user growth and retention brought about by strong offline operations. The product form was not what it is now at first. The current version of our copy is what they look like after they have evolved for quite some time. Auntie Comments: Competitive products can be made, and there are often many assumptions, which may be some invisible resources that play a key value; it is also possible that competing products have gone through many detours along the way, and finally evolved into the current product. form. Directly copying competing products is to take shortcuts in a situation that bulk sms service is different from the current situation of competing products and has different resources, but it falls into a big pit.
Therefore, even if you want to copy competing products, you must understand what are the prerequisites for the success of competing bulk sms service products. Otherwise, if you know what it is and don't know why, you must fall into the pit after copying it without discussing it. 02 Made a product that wanted to educate customers Pit Depth: Three stars Xiao B, a consumer financial product manager: In 2016, I made a consumer credit product for blue-collar workers, and I wanted to issue credit card-like products to users through an APP. After the project was launched, customers generally bulk sms service expressed that they did not understand the billing rules. The concepts of interest-free period, billing date, repayment date, and minimum repayment amount were very difficult to explain. The project did not go ahead in the end.