Jun 14, 2022
In Welcome to the Forum
This year, almost all industries have focused on "private domain traffic". Who can we learn from this successful private domain traffic model, and what can we reuse our own executive list experience and lessons? Next, the author and you will review the establishment path of the private domain traffic model with whom to learn, and summarize 7 experiences that can be directly reused and 3 pits that you must skip. 1. The only profitable online education executive list institution Let’s first review the development history of GSX. In 2014, Chen Xiangdong, the former executive president of New Oriental, founded GSX. Although it stepped on the pit in the early stage, the company's business developed rapidly. Five years later, it became China's first K12 online executive list education company listed overseas. GSX's business is divided into 3 sections: Gaotu Classroom, which focuses on K12 business, GSX, which focuses on adult business, and Xiaozao Enlightenment, which executive list focuses on the education of children aged 3-8. Focusing on different segmented groups and markets, the format is mainly based on large class live classes. During this period, the entire online education industry has risen rapidly. All of them are burning money to run the scale. Only GSX has achieved profitability. Because of this, GSX has been questioned a lot. Faced with the executive list question of ultra-low-cost customer acquisition from the outside world, founder Chen Xiangdong said that in 2018, the company established a service account + WeChat community traffic pool, used WeChat executive list dividends to accumulate nearly 100 million users, and implemented it through community-level operations. conversion, bringing a considerable amount of low-cost traffic to the company. The same is true. In 2019, the New Education Growth Research Association conducted a survey.